Public relations and marketing firm leverages expertise in healthcare technology industry to increase client visibility in tough economic times
Germantown, Md., and Cary, N.C. – January 26, 2009 – DPR Group, Inc. (www.dprgroup.com), a full-service agency that provides public relations and marketing support services to a broad range of technology and service companies, announced today the establishment of a Healthcare Practice Group designed to strengthen services provided to existing and potential clients in the healthcare technology sector.
DPR Group’s more than 10 years of experience working with companies offering services within the healthcare technology industry has given the company substantial credibility in the field. Current and previous clients have concentrations in a wide range of health-related areas, including pharmaceuticals, medical patient registries, e-prescribing, point-of-care decision support, clinical integration, billing and coding, health monitors and stations and management services. DPR has developed strong relations with key industry analysts and editors across a wide range of publications covering the healthcare sector, providing clients with significant results.
Dan Demaree, DPR Group founder and president, said, “The introduction of the Healthcare Practice Group allows us to utilize our extensive experience and credibility in the healthcare technology sector to advance our mission of providing present and future clients with the highest level of public relations and marketing service possible.”
Expanding upon DPR Group’s knowledge and experience in the healthcare technology field, the newly formed Healthcare Practice Group will serve to help increase overall client visibility through the implementation of highly focused public relations and marketing campaigns utilizing both traditional and new media tools. While servicing clients throughout North America, the Healthcare Practice Group will consist of experienced account professionals located in the company’s Germantown, Md., and Cary, N.C., offices.
Dirk Davidson, M.D., President and Co-founder of Oncology Partners, a current DPR Group client, said, “DPR Group has a deep understanding of healthcare technology and services. Oncology Partners has relied on DPR’s widespread knowledge base and depth of experience to increase our market visibility, and DPR has exceeded our expectations.”