DPR Group Announces Formation of Healthcare Practice Group

Public relations and marketing firm leverages expertise in healthcare technology industry to increase client visibility in tough economic times

Germantown, Md., and Cary, N.C. – January 26, 2009 – DPR Group, Inc. (www.dprgroup.com), a full-service agency that provides public relations and marketing support services to a broad range of technology and service companies, announced today the establishment of a Healthcare Practice Group designed to strengthen services provided to existing and potential clients in the healthcare technology sector.

DPR Group’s more than 10 years of experience working with companies offering services within the healthcare technology industry has given the company substantial credibility in the field. Current and previous clients have concentrations in a wide range of health-related areas, including pharmaceuticals, medical patient registries, e-prescribing, point-of-care decision support, clinical integration, billing and coding, health monitors and stations and management services. DPR has developed strong relations with key industry analysts and editors across a wide range of publications covering the healthcare sector, providing clients with significant results.

Dan Demaree, DPR Group founder and president, said, “The introduction of the Healthcare Practice Group allows us to utilize our extensive experience and credibility in the healthcare technology sector to advance our mission of providing present and future clients with the highest level of public relations and marketing service possible.”

Expanding upon DPR Group’s knowledge and experience in the healthcare technology field, the newly formed Healthcare Practice Group will serve to help increase overall client visibility through the implementation of highly focused public relations and marketing campaigns utilizing both traditional and new media tools. While servicing clients throughout North America, the Healthcare Practice Group will consist of experienced account professionals located in the company’s Germantown, Md., and Cary, N.C., offices.

Dirk Davidson, M.D., President and Co-founder of Oncology Partners, a current DPR Group client, said, “DPR Group has a deep understanding of healthcare technology and services. Oncology Partners has relied on DPR’s widespread knowledge base and depth of experience to increase our market visibility, and DPR has exceeded our expectations.”

What People Are Saying

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS