DPR Group Celebrates 20th Anniversary

Frederick, Md.—February 16, 2018—DPR Group, Inc., a full-service public relations and marketing agency serving a broad range of business and technology companies, celebrated its 20th anniversary today. Dan Demaree, president and CEO, initially founded DPR Group in 1998, in Wakefield, Massachusetts, as a small public relations firm with the goal of working with high-tech companies as an extension of their marketing team. In 2000, DPR Group relocated its headquarters to Frederick, Maryland, where it still operates today as an integrated public relations and marketing firm.

Initially founded to serve B2B software companies in the United States, DPR Group has grown over the last 20 years, and so has its service area. Today, DPR Group delivers its seamless blend of expert-level public relations and marketing services to a number of high-tech companies in North America and Europe, primarily within the business-to-business software, supply chain and logistics, manufacturing, healthcare and government contracting industries. DPR Group helps support its client’s growth by promoting the company, its executives, and products and services to its target audiences and marketplaces.

In addition to traditional PR and marketing, DPR Group has added “Inbound marketing” to its growing list of services. Inbound marketing is the practice of attracting prospective new customers to a client’s website or blog by delivering relevant content to them. At that point, the Inbound marketer “nurtures” the prospect along the marketing funnel through a series of informative communications, which are designed to build a bond between the client and the prospect. Although DPR Group works with a variety of Inbound marketing platforms, the company is a HubSpot gold level reseller partner. In addition, the entire DPR Group staff undergoes HubSpot training with the majority of the staff Inbound Certified.

Dan Demaree, president and CEO, said, “DPR Group’s success over the last 20 years has been in learning and understanding how to change and evolve with the constantly shifting environment within the marketing and PR industry. Our success is ultimately measured by our clients’ success. We will always go above and beyond to help our clients achieve greater brand awareness for their products and services.”

Demaree continued, “During our 20 years in business, we have helped many of clients grow and succeed, with many of them being long-term clients. We truly thank them for that.”

To celebrate this achievement, Demaree took the DPR Group staff to Maryland’s largest family entertainment center – Adventure Park USA. Even though the cold temperatures kept the 20-year celebration inside, it didn’t stop the DPR Group team from having a fun-filled day. There, the staff played laser tag and a myriad of arcade games, including some that utilized virtual reality technology. Afterwards, they enjoyed a catered meal together as Demaree and other executives reminisced about the highlights of the last 20 years.

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What People Are Saying

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com