Public relations and marketing firm continues to help the next-generation solutions provider increase its visibility in the supply chain and consumers goods industries
Frederick, Md.—April 24, 2019—DPR Group, Inc., a full-service public relations and marketing agency serving a broad range of business and technology companies, announces its ongoing public relations and inbound marketing work for Omnichain Solutions (Omnichain), a next-generation supply chain management solutions provider that leverages the power of Blockchain. After promoting the company’s launch in April 2018, DPR has helped Omnichain build a recognizable brand within the overall supply chain space and across the food & beverage, consumer electronics, apparel, and consumer packaged goods industries.
Pratik Soni, co-founder and CEO, Omnichain, first began working with DPR Group in February 2018, looking for help with brand messaging, website copy, and increasing awareness for the company and its solution. Notably, Omnichain offers a demand-driven, Blockchain-as-a-Service (BaaS) platform that enables brands and retailers to connect their supply chains for real-time transparency, trust and efficiency from source to shelf—and back.
Through an integrated campaign focused on the revolutionary nature of Omnichain’s product and education on Blockchain applications to supply chain management, DPR Group:
- Secured media coverage for Omnichain in high-profile outlets, such as Multichannel Merchant, Manufacturing Business Technology, Software Magazine, Inbound Logistics and many more.
- Positioned Omnichain’s executives as thought leaders through speaking engagements, webinars and bylined articles.
- Increased the company’s website traffic and email marketing performance.
- Launched its first inbound marketing campaign on Blockchain and the Future of Retail.
In the year since DPR Group implemented these strategies, Omnichain and its executives have received several awards. This includes Supply & Demand Chain Executive’s Pros to Know, Food Logistics Champions: Rock Stars of the Supply Chain and Food Logistics’ 100+ Top Software and Technology Providers, as well as the Red Herring Top 100 North America Award for most promising private technology ventures.
Edward Lin, senior account executive, DPR Group, said, “Omnichain has an extremely innovative product that optimizes many critical aspects of modern supply chain management, including traceability, food safety, reverse logistics, demand forecasting and replenishment. Unfortunately, many companies have been challenged in these areas due to fragmented, disparate supply chains where everyone uses their own discrete systems and databases. Omnichain’s distributed ledger technology provides an easy way to tie it all together.”
DPR Group measures its success by its clients’ success. Today, Omnichain is an award-winning company, its executives are seen as thought leaders in their relevant industries, and it has a growing list of customers, including watch company BREDA, frozen food brand Ruby Rockets and reverse logistics specialist Segue.
About Omnichain Solutions
Founded by global supply chain expert Pratik Soni and software innovator Ray Young in 2018, Los Angeles-based Omnichain Solutions (Omnichain) provides intelligent, end-to-end supply chain technology solutions. Its demand-driven, Software-as-a-Service (SaaS) platform provides real-time transparency, trust and efficiency from source to shelf using Blockchain technology. The holistic platform simplifies store-level forecasting and replenishment, optimizes manufacturing planning, eliminates lost sales, and reduces carrying costs, while driving supply chain transparency, accuracy and accountability. With its first-to-market solution, the company holds the U.S. patent for planogram, store- and SKU-level forecasting and replenishment. For more information, visit www.omnichains.com.
About DPR Group, Inc.
DPR Group is a full-service agency that specializes in providing fully integrated public relations and marketing services to a broad range of business and technology companies. Founded in 1998, the firm has a proven track record representing both privately held and publicly traded companies in supply chain and logistics, software and IT, manufacturing, healthcare technology, government contracting, telecommunications, business and professional services. Headquartered near Washington, D.C., DPR Group helps start-ups, mid-market enterprises and market leaders raise brand awareness, build credibility, drive high-value web traffic, and capture qualified leads to enrich sales pipelines and drive business growth. For more information, visit: www.dprgroup.com.