DPR Group Helps Omnichain Solutions Promote Company Launch and Grow Brand Awareness

Public relations and marketing firm continues to help the next-generation solutions provider increase its visibility in the supply chain and consumers goods industries

Frederick, Md.—April 24, 2019—DPR Group, Inc., a full-service public relations and marketing agency serving a broad range of business and technology companies, announces its ongoing public relations and inbound marketing work for Omnichain Solutions (Omnichain), a next-generation supply chain management solutions provider that leverages the power of Blockchain. After promoting the company’s launch in April 2018, DPR has helped Omnichain build a recognizable brand within the overall supply chain space and across the food & beverage, consumer electronics, apparel, and consumer packaged goods industries. 

Pratik Soni, co-founder and CEO, Omnichain, first began working with DPR Group in February 2018, looking for help with brand messaging, website copy, and increasing awareness for the company and its solution. Notably, Omnichain offers a demand-driven, Blockchain-as-a-Service (BaaS) platform that enables brands and retailers to connect their supply chains for real-time transparency, trust and efficiency from source to shelf—and back.

Through an integrated campaign focused on the revolutionary nature of Omnichain’s product and education on Blockchain applications to supply chain management, DPR Group:

  • Secured media coverage for Omnichain in high-profile outlets, such as Multichannel Merchant, Manufacturing Business Technology, Software Magazine, Inbound Logistics and many more.
  • Positioned Omnichain’s executives as thought leaders through speaking engagements, webinars and bylined articles.
  • Increased the company’s website traffic and email marketing performance.
  • Launched its first inbound marketing campaign on Blockchain and the Future of Retail.

In the year since DPR Group implemented these strategies, Omnichain and its executives have received several awards. This includes Supply & Demand Chain Executive’s Pros to Know, Food Logistics Champions: Rock Stars of the Supply Chain and Food Logistics’ 100+ Top Software and Technology Providers, as well as the Red Herring Top 100 North America Award for most promising private technology ventures.

Edward Lin, senior account executive, DPR Group, said, “Omnichain has an extremely innovative product that optimizes many critical aspects of modern supply chain management, including traceability, food safety, reverse logistics, demand forecasting and replenishment. Unfortunately, many companies have been challenged in these areas due to fragmented, disparate supply chains where everyone uses their own discrete systems and databases. Omnichain’s distributed ledger technology provides an easy way to tie it all together.”

DPR Group measures its success by its clients’ success. Today, Omnichain is an award-winning company, its executives are seen as thought leaders in their relevant industries, and it has a growing list of customers, including watch company BREDA, frozen food brand Ruby Rockets and reverse logistics specialist Segue.

About Omnichain Solutions

Founded by global supply chain expert Pratik Soni and software innovator Ray Young in 2018, Los Angeles-based Omnichain Solutions (Omnichain) provides intelligent, end-to-end supply chain technology solutions. Its demand-driven, Software-as-a-Service (SaaS) platform provides real-time transparency, trust and efficiency from source to shelf using Blockchain technology. The holistic platform simplifies store-level forecasting and replenishment, optimizes manufacturing planning, eliminates lost sales, and reduces carrying costs, while driving supply chain transparency, accuracy and accountability. With its first-to-market solution, the company holds the U.S. patent for planogram, store- and SKU-level forecasting and replenishment. For more information, visit www.omnichains.com.

About DPR Group, Inc.

DPR Group is a full-service agency that specializes in providing fully integrated public relations and marketing services to a broad range of business and technology companies. Founded in 1998, the firm has a proven track record representing both privately held and publicly traded companies in supply chain and logistics, software and IT, manufacturing, healthcare technology, government contracting, telecommunications, business and professional services. Headquartered near Washington, D.C., DPR Group helps start-ups, mid-market enterprises and market leaders raise brand awareness, build credibility, drive high-value web traffic, and capture qualified leads to enrich sales pipelines and drive business growth. For more information, visit: www.dprgroup.com.

What People Are Saying

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson

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