DPR Group Promotes Erin Hatfield to Senior Account Executive

Erin Hatfield, Senior Account Executive

Germantown, Md. and Cary, N.C. – March 30, 2011 –DPR Group, Inc., DPR Group, Inc., a full-service agency that provides public relations and marketing support services to a broad range of technology companies, announced today that Erin Hatfield has been promoted to senior account executive in the company’s Cary, N.C. office. Hatfield provides high-level strategy and manages the daily public relations activities for key clients in DPR Group’s customer base, comprised of software developers, high-tech manufacturers and professional service companies.

Dan Demaree, founder and president of DPR Group, said, “Erin’s depth of experience across both marketing and public relations helps her to deliver high-caliber results for a wide range of clients. Her professionalism in managing clients and maintaining positive relationships internally and externally makes her a valuable asset to DPR Group.”

Hatfield has more than a decade of progressive experience with technical writing and successfully managing public relations campaigns that include software developers, manufacturers and government contractors. Since joining DPR Group in 2007, she has directly impacted the success of the clients and the company as a whole through increased media exposure and brand awareness.

Hatfield previously served as an account executive with a high-tech public relations agency, where she was responsible for developing and implementing public relations campaigns for a diverse client portfolio spanning the computer graphics, information technology and electronics industries. She has also worked as a freelance technical writer. Hatfield earned a bachelor’s degree in communication from North Carolina State University.

What People Are Saying

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes