DPR Group Shares Insight on Choosing Public Relations, Marketing Agency in New Tip Sheet

Now available for download: “How to Choose a Public Relations & Marketing Agency” offers 7 key points B2B tech companies should consider to ensure a long-term successful relationship.

FREDERICK, Md. – DPR Group, Inc., a full-service integrated public relations and marketing agency that specializes in representing business-to-business (B2B) technology companies, announces the release of its latest tip sheet, “How to Choose a Public Relations & Marketing Agency.” In this tip sheet, DPR Group offers expert advice and seven key tips drawn from the company’s more than 20 years of PR and marketing experience to help B2B leaders hire the right agency for their company.

Dan Demaree, founder and CEO, DPR Group, said, “In today’s competitive high-tech B2B marketplace, companies have to outshine the competition just to get noticed. Combining inbound marketing with traditional PR tactics can boost brand awareness, drive high-value website traffic and capture qualified sales leads to position your company ahead of the competition.”

Interviewing and hiring the right PR and marketing agency can be a formidable challenge, but armed with the right information and resources, it becomes an investment that will pay great dividends in time. This is why it is important for companies to consider a number of factors when appraising a PR and marketing agency, including how to:

• Invest in expertise without breaking your budget
• Differentiate industry knowledge over lingo
• Find the right team chemistry for success
• Explore firm’s longevity and client retention
• Set goals with the flexibility to change as business priorities shift
• Ensure team continuity
• Determine when to make a commitment

To learn more, download the DPR Group tip sheet, “How to Choose a Public Relations & Marketing Agency.”

About DPR Group, Inc.
DPR Group is a full-service agency that specializes in providing fully integrated public relations and marketing services to a broad range of business and technology companies. Founded in 1998, the firm has a proven track record representing both privately held and publicly traded companies in supply chain and logistics, software and high-tech, manufacturing, healthcare technology, and clean tech. Headquartered near Washington, D.C., DPR Group helps start-ups, mid-market enterprises and market leaders raise brand awareness, build credibility, drive high-value web traffic, and capture qualified leads to enrich sales pipelines and drive business growth. For more information, visit: www.dprgroup.com.

What People Are Saying

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com