DPR Group Shares Insight on Choosing Public Relations, Marketing Agency in New Tip Sheet

Now available for download: “How to Choose a Public Relations & Marketing Agency” offers 7 key points B2B tech companies should consider to ensure a long-term successful relationship.

FREDERICK, Md. – DPR Group, Inc., a full-service integrated public relations and marketing agency that specializes in representing business-to-business (B2B) technology companies, announces the release of its latest tip sheet, “How to Choose a Public Relations & Marketing Agency.” In this tip sheet, DPR Group offers expert advice and seven key tips drawn from the company’s more than 20 years of PR and marketing experience to help B2B leaders hire the right agency for their company.

Dan Demaree, founder and CEO, DPR Group, said, “In today’s competitive high-tech B2B marketplace, companies have to outshine the competition just to get noticed. Combining inbound marketing with traditional PR tactics can boost brand awareness, drive high-value website traffic and capture qualified sales leads to position your company ahead of the competition.”

Interviewing and hiring the right PR and marketing agency can be a formidable challenge, but armed with the right information and resources, it becomes an investment that will pay great dividends in time. This is why it is important for companies to consider a number of factors when appraising a PR and marketing agency, including how to:

• Invest in expertise without breaking your budget
• Differentiate industry knowledge over lingo
• Find the right team chemistry for success
• Explore firm’s longevity and client retention
• Set goals with the flexibility to change as business priorities shift
• Ensure team continuity
• Determine when to make a commitment

To learn more, download the DPR Group tip sheet, “How to Choose a Public Relations & Marketing Agency.”

About DPR Group, Inc.
DPR Group is a full-service agency that specializes in providing fully integrated public relations and marketing services to a broad range of business and technology companies. Founded in 1998, the firm has a proven track record representing both privately held and publicly traded companies in supply chain and logistics, software and high-tech, manufacturing, healthcare technology, and clean tech. Headquartered near Washington, D.C., DPR Group helps start-ups, mid-market enterprises and market leaders raise brand awareness, build credibility, drive high-value web traffic, and capture qualified leads to enrich sales pipelines and drive business growth. For more information, visit: www.dprgroup.com.