DPR Group Signs Business Intelligence Company iVedix

iVedix Selects DPR Group to Manage Ongoing Marketing and Public Relations

Germantown, Md. and Cary, N.C. – May 26, 2010 – DPR Group, Inc., DPR Group, Inc., a full-service agency that provides public relations and marketing services to innovative technology companies, was selected by Business Intelligence (BI) solutions and services provider, iVedix, to drive the company’s launch and manage ongoing public relations and marketing campaigns. Initial projects have focused on developing messaging, branding, and partner initiatives. Currently, DPR is collaborating with iVedix to leverage its thought leadership and unique insights to help establish the company as an emerging leader in customer-centric BI solutions, empowering organizations to transform data into valuable, revenue-generating assets.

Raj Kutty, CEO of Rochester, N.Y.-based iVedix, said, “DPR Group possesses a deep understanding of the business climate and challenges that rapid-growth technology companies face today. Their full-service capabilities in strategic and tactical public relations and marketing convinced us they are the ideal partner in helping us reach our aggressive business growth objectives.”

iVedix solutions help businesses run more profitably by leveraging existing data assets to drive smarter decision-making capabilities across the organization. Each system combines advanced technologies with a collaborative methodology to provide access to information anytime, anywhere. Data is streamed in from multiple internal and external sources, then analyzed and reported via graphically rich dashboards that can be accessed via the Internet or a variety of mediums, including desktops, email and mobile devices. iVedix solutions can be deployed on premise or in the Cloud and readily integrate with all major enterprise systems and databases, including ERP, CRM and BPM applications.

“We are excited to be working with iVedix, an innovative company that brings a high level of expertise and foresight to the enterprise intelligence marketplace,” said Dan Demaree, DPR Group founder and president. “We are already actively engaged in helping iVedix achieve its goals of progressive market expansion to offer best-in-class business intelligence solutions in today’s data-driven business environment.”

About iVedix

iVedix is an emerging leader in Business Intelligence (BI) solutions and services that is empowering organizations to transform data into valuable, revenue-generating assets. iVedix delivers customer-centric solutions that combine cutting-edge technologies with a collaborative methodology to successfully transform the reporting, analysis, planning and decision support landscapes for many organizations. With more than a decade of experience developing and deploying top BI tools, including Cubeware, arcplan, Oracle, SAP and Microsoft, the iVedix team is uniquely positioned to help companies leverage their existing information assets and knowledge to achieve increased profitability, sales, cost efficiencies and customer satisfaction. The company is headquartered in Rochester, N.Y., with offices in Bethesda, Md. For more information, visit www.ivedix.com..

What People Are Saying

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar