DPR Group Successfully Launches SwapItGreen, the Nation’s Online Yard Sale

Germantown, Md. – November 5, 2009  – DPR Group, Inc., (www.dprgroup.com), a full-service agency that provides public relations and marketing support services to a broad range of technology companies, announced today that it helped launch SwapItGreen.com, a new online yard sale. DPR Group successfully promoted the new website through a strategic media relations campaign and tailored marketing program. The account was managed out of DPR Group’s office in the Washington D.C. metro area.

SwapItGreen (www.swapitgreen.com) is a new web-based yard sale where consumers can “go green and save green.” For pennies on the dollar, consumers can find or trade-in almost any gently used item. SwapItGreen is a points-based system, and the only money involved is the cost of shipping and a small transaction fee. SwapItGreen is a great place for consumers to bargain shop and find great items at low cost.

SwapItGreen Co-Founder Bill Douglas said, “We evaluated several firms, and chose DPR Group because of their background in successfully launching other companies and websites. DPR Group secured a variety of positive TV, radio, online and print coverage. We appreciate DPR Group’s help in making consumers across the country aware of SwapItGreen as an environmentally friendly shopping resource.”

DPR Group Founder and President Dan Demaree said, “Launching SwapItGreen was extremely rewarding, and we are thrilled to have been part of the effort. It was an exciting challenge and one that the team handled well, having secured print, online and broadcast coverage across the country.”

About SwapItGreen

Founded by the entrepreneurs at Purple Parrot, SwapItGreen is the nation’s new online yard sale at www.swapitgreen.com. People across the U.S. are logging in to sell their old or unused items and earn trading points. Trading points can be redeemed on all kinds of items. Follow SwapItGreen on Twitter at http://twitter.com/SwapitGreen and on Facebook at www.Facebook.com/SwapItGreen to hear about special promotions, contests and announcements.

What People Are Saying

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President