Germantown, Md. – November 5, 2009 – DPR Group, Inc., (www.dprgroup.com), a full-service agency that provides public relations and marketing support services to a broad range of technology companies, announced today that it helped launch SwapItGreen.com, a new online yard sale. DPR Group successfully promoted the new website through a strategic media relations campaign and tailored marketing program. The account was managed out of DPR Group’s office in the Washington D.C. metro area.
SwapItGreen (www.swapitgreen.com) is a new web-based yard sale where consumers can “go green and save green.” For pennies on the dollar, consumers can find or trade-in almost any gently used item. SwapItGreen is a points-based system, and the only money involved is the cost of shipping and a small transaction fee. SwapItGreen is a great place for consumers to bargain shop and find great items at low cost.
SwapItGreen Co-Founder Bill Douglas said, “We evaluated several firms, and chose DPR Group because of their background in successfully launching other companies and websites. DPR Group secured a variety of positive TV, radio, online and print coverage. We appreciate DPR Group’s help in making consumers across the country aware of SwapItGreen as an environmentally friendly shopping resource.”
DPR Group Founder and President Dan Demaree said, “Launching SwapItGreen was extremely rewarding, and we are thrilled to have been part of the effort. It was an exciting challenge and one that the team handled well, having secured print, online and broadcast coverage across the country.”
Founded by the entrepreneurs at Purple Parrot, SwapItGreen is the nation’s new online yard sale at www.swapitgreen.com. People across the U.S. are logging in to sell their old or unused items and earn trading points. Trading points can be redeemed on all kinds of items. Follow SwapItGreen on Twitter at http://twitter.com/SwapitGreen and on Facebook at www.Facebook.com/SwapItGreen to hear about special promotions, contests and announcements.