DPR Group to Host Lunch and Learn in Partnership with North Carolina Technology Association

Interactive Session for Companies Looking to Maximize Media Exposure

Germantown, Md. and Cary, N.C. – May 17, 2010 – DPR Group, Inc., DPR Group, Inc., a full-service agency that provides public relations and marketing services to innovative technology companies, will host a Lunch and Learn on Thursday, May 20, 2010 for organizations looking to get more impact from their marketing and PR budgets. DPR Group has partnered with the North Carolina Technology Association (NCTA) for the event, scheduled to take place from 11:30 a.m. to 1:00 p.m. at the NCTA office in Raleigh, N.C. The program is free for NCTA members and $25 for non-members. In addition to DPR Group presenters Michelle Perkins and Dayna Guzik, reporter Frank Vinluan with the Triangle Business Journal and David Ranii with the News & Observer will participate.

The interactive program will discuss easy ways to generate news, maximizing news value in today’s new media climate, and ten things every technology company must know about creating and sustaining buzz. Participants include managers, directors and executives within marketing, sales or operations for technology and service companies.

“In today’s business climate, businesses are faced with the challenge of achieving substantial brand recognition amidst tremendous creative strategies deployed by competitors,” said Michelle Perkins, director of public relations, Southeastern region for DPR Group. “DPR Group understands this challenge and recognizes the importance of generating awareness in a crowded marketplace. This event enables us to continue serving the local technology community by providing participants an opportunity to gain insight into today’s expanding media climate.”

RSVP to Michelle Calton at 919-856-0393, ext. 223.

About NCTA

The North Carolina Technology Association’s mission is “Making North Carolina #1 in Technology and Technology #1 in North Carolina.” The organization does this through three main focus areas: executive engagement, public affairs, and knowledge workforce. For more information, visit our website at www.nctechnology.org.

What People Are Saying

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine