Interactive Session for Companies Looking to Maximize Media Exposure
Germantown, Md. and Cary, N.C. – May 17, 2010 – DPR Group, Inc., DPR Group, Inc., a full-service agency that provides public relations and marketing services to innovative technology companies, will host a Lunch and Learn on Thursday, May 20, 2010 for organizations looking to get more impact from their marketing and PR budgets. DPR Group has partnered with the North Carolina Technology Association (NCTA) for the event, scheduled to take place from 11:30 a.m. to 1:00 p.m. at the NCTA office in Raleigh, N.C. The program is free for NCTA members and $25 for non-members. In addition to DPR Group presenters Michelle Perkins and Dayna Guzik, reporter Frank Vinluan with the Triangle Business Journal and David Ranii with the News & Observer will participate.
The interactive program will discuss easy ways to generate news, maximizing news value in today’s new media climate, and ten things every technology company must know about creating and sustaining buzz. Participants include managers, directors and executives within marketing, sales or operations for technology and service companies.
“In today’s business climate, businesses are faced with the challenge of achieving substantial brand recognition amidst tremendous creative strategies deployed by competitors,” said Michelle Perkins, director of public relations, Southeastern region for DPR Group. “DPR Group understands this challenge and recognizes the importance of generating awareness in a crowded marketplace. This event enables us to continue serving the local technology community by providing participants an opportunity to gain insight into today’s expanding media climate.”
RSVP to Michelle Calton at 919-856-0393, ext. 223.
The North Carolina Technology Association’s mission is “Making North Carolina #1 in Technology and Technology #1 in North Carolina.” The organization does this through three main focus areas: executive engagement, public affairs, and knowledge workforce. For more information, visit our website at www.nctechnology.org.