Germantown, Md. and Cary, N.C. – February 23, 2009 – DPR Group, Inc., a full-service agency that provides public relations and marketing services to innovative technology companies, announced that it has been selected by Interactive Softworks, Inc., a developer of software solutions that provide smarter customer interactions, to help reposition the company and manage its ongoing public relations and marketing campaigns. Beginning in the fourth quarter of 2009, DPR Group senior staff worked collaboratively with Interactive Softworks executives to analyze and develop new messaging for their recently re-launched website. Phase one was successfully completed on February 19, 2010 with the official re-launch of: www.interactivesoftworks.com .
As phase two now begins, DPR Group’s experienced staff, from our offices in North Carolina and New Jersey, are developing and implementing strategic public relations and marketing campaigns that will differentiate and promote Interactive Softworks as a leading provider of customer interaction software solutions.
Brenton Farmer, CEO, Interactive Softworks, said, “After evaluating several PR firms, we chose DPR Group because it is a full-service public relations and marketing agency with a proven track record in delivering top-notch results in the technology sector. We are extremely pleased with the DPR Group’s ability to help us identify our key messages and showcase them on our new website. We look forward to partnering with DPR Group to help get our messages out to relevant editors, reporters, industry analysts, partners and potential customers.”
Headquartered in Leesburg, Va., Interactive Softworks is an award-winning vendor of management software solutions that establish and maintain customer relationships through real-time interaction with multiple communication channels, such as the Internet, Interactive Voice Response (IVR) and social media. With Interactive Softworks, businesses benefit from the latest Business Process Management (BPM) and Customer Relationship Management (CRM) systems technology, enabling more effective, accurate and efficient communication with customers. The result is optimized business performance, lower operational costs, faster time-to-market, improved client retention and increased long-term customer satisfaction.
Dan Demaree, DPR Group founder and president, said, “We are excited to be working with an innovative company such as Interactive Softworks. Given the increased demand for solutions that improve customer relationships by integrating legacy data and embedding emerging technologies, the company has a distinct window of opportunity to capitalize on their competitive advantage. The DPR team is pleased to help position Interactive Softworks for continued growth and success.”