Interactive Softworks Selects DPR Group to Drive Ongoing Public Relations and Marketing Campaigns

Germantown, Md. and Cary, N.C. – February 23, 2009 – DPR Group, Inc., a full-service agency that provides public relations and marketing services to innovative technology companies, announced that it has been selected by Interactive Softworks, Inc., a developer of software solutions that provide smarter customer interactions, to help reposition the company and manage its ongoing public relations and marketing campaigns. Beginning in the fourth quarter of 2009, DPR Group senior staff worked collaboratively with Interactive Softworks executives to analyze and develop new messaging for their recently re-launched website. Phase one was successfully completed on February 19, 2010 with the official re-launch of: www.interactivesoftworks.com .

As phase two now begins, DPR Group’s experienced staff, from our offices in North Carolina and New Jersey, are developing and implementing strategic public relations and marketing campaigns that will differentiate and promote Interactive Softworks as a leading provider of customer interaction software solutions.

Brenton Farmer, CEO, Interactive Softworks, said, “After evaluating several PR firms, we chose DPR Group because it is a full-service public relations and marketing agency with a proven track record in delivering top-notch results in the technology sector. We are extremely pleased with the DPR Group’s ability to help us identify our key messages and showcase them on our new website. We look forward to partnering with DPR Group to help get our messages out to relevant editors, reporters, industry analysts, partners and potential customers.”

Headquartered in Leesburg, Va., Interactive Softworks is an award-winning vendor of management software solutions that establish and maintain customer relationships through real-time interaction with multiple communication channels, such as the Internet, Interactive Voice Response (IVR) and social media. With Interactive Softworks, businesses benefit from the latest Business Process Management (BPM) and Customer Relationship Management (CRM) systems technology, enabling more effective, accurate and efficient communication with customers. The result is optimized business performance, lower operational costs, faster time-to-market, improved client retention and increased long-term customer satisfaction.

Dan Demaree, DPR Group founder and president, said, “We are excited to be working with an innovative company such as Interactive Softworks. Given the increased demand for solutions that improve customer relationships by integrating legacy data and embedding emerging technologies, the company has a distinct window of opportunity to capitalize on their competitive advantage. The DPR team is pleased to help position Interactive Softworks for continued growth and success.”

What People Are Saying

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes