Interactive Softworks Selects DPR Group to Drive Ongoing Public Relations and Marketing Campaigns

Germantown, Md. and Cary, N.C. – February 23, 2009 – DPR Group, Inc., a full-service agency that provides public relations and marketing services to innovative technology companies, announced that it has been selected by Interactive Softworks, Inc., a developer of software solutions that provide smarter customer interactions, to help reposition the company and manage its ongoing public relations and marketing campaigns. Beginning in the fourth quarter of 2009, DPR Group senior staff worked collaboratively with Interactive Softworks executives to analyze and develop new messaging for their recently re-launched website. Phase one was successfully completed on February 19, 2010 with the official re-launch of: www.interactivesoftworks.com .

As phase two now begins, DPR Group’s experienced staff, from our offices in North Carolina and New Jersey, are developing and implementing strategic public relations and marketing campaigns that will differentiate and promote Interactive Softworks as a leading provider of customer interaction software solutions.

Brenton Farmer, CEO, Interactive Softworks, said, “After evaluating several PR firms, we chose DPR Group because it is a full-service public relations and marketing agency with a proven track record in delivering top-notch results in the technology sector. We are extremely pleased with the DPR Group’s ability to help us identify our key messages and showcase them on our new website. We look forward to partnering with DPR Group to help get our messages out to relevant editors, reporters, industry analysts, partners and potential customers.”

Headquartered in Leesburg, Va., Interactive Softworks is an award-winning vendor of management software solutions that establish and maintain customer relationships through real-time interaction with multiple communication channels, such as the Internet, Interactive Voice Response (IVR) and social media. With Interactive Softworks, businesses benefit from the latest Business Process Management (BPM) and Customer Relationship Management (CRM) systems technology, enabling more effective, accurate and efficient communication with customers. The result is optimized business performance, lower operational costs, faster time-to-market, improved client retention and increased long-term customer satisfaction.

Dan Demaree, DPR Group founder and president, said, “We are excited to be working with an innovative company such as Interactive Softworks. Given the increased demand for solutions that improve customer relationships by integrating legacy data and embedding emerging technologies, the company has a distinct window of opportunity to capitalize on their competitive advantage. The DPR team is pleased to help position Interactive Softworks for continued growth and success.”

What People Are Saying

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President
Linortek

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

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Felix Pekar

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

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Nan Jackson
U-TECK

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Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

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Robert Salta
DirectMail.com

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Scott Swidersky
Quality Associates, Inc.

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