NeoGrid Selects DPR Group to Manage Public Relations and Marketing Initiatives

Public relations and marketing agency to help global company enhance its reputation as a leading provider of end-to-end supply chain solutions in North America

NeoGrid Logo
NeoGrid Selects DPR Group to Manage Public Relations and Marketing Initiatives

FREDERICK, Md. – April 7, 2015 – DPR Group, Inc., a full-service public relations, marketing and communications agency serving a broad range of business and technology companies, announces that NeoGrid, a global technology provider of supply chain management solutions, has selected the firm to manage its public relations and marketing initiatives. DPR will assist NeoGrid with enhancing its reputation as a leading provider of end-to-end supply chain solutions in North America through strategic public and media relations campaigns.

Yvette Quintanar, senior marketing manager, NeoGrid, said, “Although NeoGrid is a global company, our goal is to gain more traction in the North American market, while building overall brand awareness. To augment our efforts, we selected DPR Group because of the firm’s proven track record of success with companies within the supply chain industry.”

Founded in 1999, NeoGrid delivers quick time to value through its fast-to-implement next generation supply chain solution, providing analytics, planning and execution from shelf to production in a global cloud-based platform. NeoGrid’s portfolio includes solutions for Sales & Operations Planning, Trade Promotion Management, Collaborative Planning, Demand Driven Replenishment, Vendor Managed Inventory, Point of Sale Data Sharing, Visibility & Analytics, Strategic Sourcing and more.

Dan Demaree, president and CEO, DPR Group, said, “Our previous experience with companies in the supply chain industry will serve us well as we support NeoGrid by implementing public relations campaigns to increase the company’s brand awareness in North America. We are excited to play a role in helping NeoGrid build on its success within the supply chain marketplace.”

 

What People Are Saying

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine