Public relations and marketing agency to help global company enhance its reputation as a leading provider of end-to-end supply chain solutions in North America
FREDERICK, Md. – April 7, 2015 – DPR Group, Inc., a full-service public relations, marketing and communications agency serving a broad range of business and technology companies, announces that NeoGrid, a global technology provider of supply chain management solutions, has selected the firm to manage its public relations and marketing initiatives. DPR will assist NeoGrid with enhancing its reputation as a leading provider of end-to-end supply chain solutions in North America through strategic public and media relations campaigns.
Yvette Quintanar, senior marketing manager, NeoGrid, said, “Although NeoGrid is a global company, our goal is to gain more traction in the North American market, while building overall brand awareness. To augment our efforts, we selected DPR Group because of the firm’s proven track record of success with companies within the supply chain industry.”
Founded in 1999, NeoGrid delivers quick time to value through its fast-to-implement next generation supply chain solution, providing analytics, planning and execution from shelf to production in a global cloud-based platform. NeoGrid’s portfolio includes solutions for Sales & Operations Planning, Trade Promotion Management, Collaborative Planning, Demand Driven Replenishment, Vendor Managed Inventory, Point of Sale Data Sharing, Visibility & Analytics, Strategic Sourcing and more.
Dan Demaree, president and CEO, DPR Group, said, “Our previous experience with companies in the supply chain industry will serve us well as we support NeoGrid by implementing public relations campaigns to increase the company’s brand awareness in North America. We are excited to play a role in helping NeoGrid build on its success within the supply chain marketplace.”