Germantown, Md. – March 1, 2013 – DPR Group, Inc., a full-service public relations and marketing agency serving a broad range of business and technology companies, announced today that OriginLab has selected the firm to provide strategic public relations services and support. DPR Group will be responsible for developing and implementing targeted public and media relations strategies for OriginLab, a leading publisher of data analysis and graphing software.
“We selected DPR Group for its successful track record in delivering significant media visibility within key markets for its clients in the software and IT industries,” said Easwar Iyer, vice president of technology with OriginLab.
With more than 20 years of industry expertise, OriginLab develops and publishes graphing and data analysis software designed for ease-of-use, flexibility and robust functionality for its more than 150,000 customers worldwide. OriginLab’s products, Origin and OriginPro, provide a comprehensive solution catered to the needs of scientists and engineers of all levels to graph and analyze data on a more professional level. The company is headquartered in Northampton, Mass., and maintains global offices to serve its worldwide customer base.
Dan Demaree, founder and president of DPR Group, said, “DPR is proud to welcome OriginLab to our growing client base, which includes some of the most innovative companies nationwide. We anticipate implementing successful public relations campaigns that will augment OriginLab’s presence and key messages to various disciplines including physics, chemistry, biology and engineering.”