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Three PR Strategy Lessons from the COVID-19 Disruption
Business leaders are no strangers to challenge or disruption, but the unthinkable scale of the COVID-19 crisis forced businesses to respond quickly and to adapt their operations in unexpected ways – including switching to remote work and responding to an array of delicate questions from concerned stakeholders. As the government-mandated lockdowns ease, and businesses cautiously...
Keep ReadingHow to Understand Your Audience: Get to Know Your Personas
By Liz Palm, Director, New Media Strategies Imagine answering the phone to a restricted number, chatting with the amorphous silhouette on Facebook, or attending an event blind folded. Do you think you would have any idea what to say or with whom you were speaking? Probably not. Unfortunately, this is the way all too many...
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