By DPR Group
Looking to get your company started on social media but don’t know where to begin? Creating social media pages through popular sites like Facebook, LinkedIn, Twitter, Google+ and YouTube is a great way to not only get your brand out there, but also offer valuable information to your current and prospective customers. Besides offering a leading product or service, one of the best ways to attract and retain clients is to showcase your leading expertise and involvement in the industry.
Here is a quick guide to understanding the use of different social media platforms before jumpstarting your social media campaigns:
• Twitter—Twitter is simple, and yet complex. Consider it to be a way to ‘push’ your company news out on social media. You get 140 characters to say what your company is doing or talking about. Twitter is a great place to meet people including your key influencers, to build digital relationships and to add value to conversations. But don’t forget your hashtags!
• Facebook—The benefit of Facebook is that it’s a place with millions of active users and has had a powerful growth curve in the last few years. More than likely, your group of current customers, partners and other key influencers are already active on Facebook, so now’s your chance to engage by offering daily tips, company news and insights. Oftentimes, Facebook can be a very effective tool to highlight company culture and internal news, such as employee of the month or new hires.
• LinkedIn—It’s not only a place to showcase your resume, but to build your credibility and expertise by networking with other key influencers in your market. You can develop a products and services page for your company as well as send recommendations and endorse individuals’ skill sets. It’s also another great place to share your company news, and most importantly recruit top talent.
• Google+ – A social networking and identity service owned and operated by Google, Inc., Google+ holds a higher page rank over other social media sites in Google searches. This will increase your chances of showing up in search results when a person is signed in with a Google account. Google+ communities have shown to be a valuable way to share your insight with the industry.
• YouTube – This is a place where companies can share corporate videos including testimonials, product reviews, webinars, and more. With the ability to embed the videos into your own website, YouTube videos contribute to an improved page rank and show up higher in Google searches.
Another tip before you get started is to establish a company blog that promotes thought leadership and expertise in your industry. Not only is this a great tool to lead people back to your company website, but it also offers great content for your current and future customers.
So now that you have an idea of what social media is all about, take a look at our social media kit with recommendations on what you need to get started. If you have any questions, please comment, email us or call us directly at 240.686.1000.