How to Get Started on Social Media

By DPR Group

Social Media

Looking to get your company started on social media but don’t know where to begin? Creating social media pages through popular sites like Facebook, LinkedIn, Twitter, Google+ and YouTube is a great way to not only get your brand out there, but also offer valuable information to your current and prospective customers. Besides offering a leading product or service, one of the best ways to attract and retain clients is to showcase your leading expertise and involvement in the industry.

Here is a quick guide to understanding the use of different social media platforms before jumpstarting your social media campaigns:

Twitter—Twitter is simple, and yet complex. Consider it to be a way to ‘push’ your company news out on social media. You get 140 characters to say what your company is doing or talking about. Twitter is a great place to meet people including your key influencers, to build digital relationships and to add value to conversations. But don’t forget your hashtags!
Facebook—The benefit of Facebook is that it’s a place with millions of active users and has had a powerful growth curve in the last few years. More than likely, your group of current customers, partners and other key influencers are already active on Facebook, so now’s your chance to engage by offering daily tips, company news and insights. Oftentimes, Facebook can be a very effective tool to highlight company culture and internal news, such as employee of the month or new hires.
LinkedIn—It’s not only a place to showcase your resume, but to build your credibility and expertise by networking with other key influencers in your market. You can develop a products and services page for your company as well as send recommendations and endorse individuals’ skill sets. It’s also another great place to share your company news, and most importantly recruit top talent.
Google+ – A social networking and identity service owned and operated by Google, Inc., Google+ holds a higher page rank over other social media sites in Google searches. This will increase your chances of showing up in search results when a person is signed in with a Google account. Google+ communities have shown to be a valuable way to share your insight with the industry.
YouTube – This is a place where companies can share corporate videos including testimonials, product reviews, webinars, and more. With the ability to embed the videos into your own website, YouTube videos contribute to an improved page rank and show up higher in Google searches.

Another tip before you get started is to establish a company blog that promotes thought leadership and expertise in your industry. Not only is this a great tool to lead people back to your company website, but it also offers great content for your current and future customers.

So now that you have an idea of what social media is all about, take a look at our social media kit with recommendations on what you need to get started. If you have any questions, please comment, email us or call us directly at 240.686.1000.

What People Are Saying

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group has achieved results for that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

IT Support by SADOSSecure, Fast Hosting for WordPress