DPR Group Celebrates Liz Palm’s 10-Year Anniversary with the Company

DPR Group founder and president, Dan Demaree, presents a crystal award to Liz Palm, director of marketing, in recognition of 10 years of outstanding work.

Liz Palm, director of marketing, started with the company as an account coordinator in June of 2003 not long after graduating from Penn State University. In less than two years, she rose to an account executive, representing clients that built unmanned vehicles, components for video surveillance and communication systems, and enterprise management software. While Liz loves the challenge and excitement that came with representing high-tech companies, the pull of the glitz and glamour of the consumer industry was too strong and she stepped away from DPR in 2006 to see what was on the other side of the fence.

Liz’s sabbatical would be short lived. About four years later, the planets aligned and president and company owner, Dan Demaree, reached out to her about an open senior account executive position just as Liz was planning a path back to the high-tech B2B space.

On October 25, 2010, Liz rejoined the DPR Group team and quickly re-acclimated herself with the best practices of high-tech public relations, helping software, cloud services and industrial automation companies increase brand awareness in key industries, launch new products and services, and build credibility with prospects.

Throughout the ensuing years, Liz ascended to her current position and extended her responsibilities to include helping guide DPR Group’s future. With an eye toward industry trends, Liz realized a shift in public relations and marketing that could easily be translated into new service offerings for DPR Group.

Liz worked closely with Dan to begin offering these services to established clients and quickly produced significant results. Liz is HubSpot Inbound certified and HubSpot Marketing Software certified, and spearheaded DPR Group’s HubSpot agency certification.

Liz said, “Through my time at DPR Group I have seen the agency grow, overcome obstacles that would have shuttered lesser firms, and expand its service offerings to create a strong foundation for future growth and success. We view clients as partners, partners as an extension of our agency and staff as part of our own family. I’ve truly appreciated my 10 years with DPR Group and the amazing people I’ve met during this time. We are on the cusp of an exciting era in high-tech PR and marketing and I can’t wait to see what the next 10 years have in store for us.”

Today, Liz develops and executes targeted and successful communications campaigns that integrate multi-channel marketing tactics to maximize impact. Her dedication to keeping abreast of changing trends translates to innovative initiatives that are ahead of the curve, allowing her companies and clients to benefit from the reach and immediacy of leading tools.

Dan Demaree, founder and president, DPR Group, said, “Liz has a unique place in the history of DPR Group as our first boomerang employee – someone who worked here, left for a few years, and then came back. Throughout her tenure, she has always strived to help DPR Group grow and evolve so that we can offer new services to our clients. But most of all, I value Liz’s drive to conscientiously help DPR Group’s clients meet and exceed their PR and marketing goals. I am happy to provide special recognition for Liz on her cumulative 10-year anniversary and look forward to what she will help us accomplish in the future.”

The entire DPR Group staff attended a luncheon at The Wine Kitchen restaurant in Frederick to celebrate the milestone. There, Dan presented Liz with a pyramid-shaped crystal award, with an inscription that appropriately reads, “To Liz Palm, 10 Years of Outstanding Service.”

What People Are Saying

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

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