Brenna Holmes
How to Create a Content Strategy
Clients in the News: There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get...
Keep ReadingDon’t Forget the Basics in Email Marketing
Clients in the News: Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 spent. Here’s several important facts about email B2B and B2C marketers need to make the most of this vital channel. Read more:
Keep ReadingMultichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
Clients in the News: Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to describe that technology and its impact on consumers–and marketers. One recent example is the advent of the term “omnichannel” marketing, which many struggle to differentiate from another relatively recent term–“multichannel” marketing. Read more:...
Keep ReadingSurround Sound Fundraising
Clients in the News: The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach their donors and supporters. While the old techniques — direct mail and telemarketing — still work and generate many responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to...
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