PR & Marketing Essentials Blog
DPR Group hires Amy Myers as new Account Coordinator
DPR Group would like to welcome Amy Myers as the newest addition to our team! As an account coordinator, Amy is responsible for assisting account executives with strategic public relations (PR) and marketing projects for our high-tech clients in industries such as manufacturing technology, software and IT, supply chain and logistics, healthcare technology and clean...
Keep ReadingHow to Harness Word of Mouth with Brand Ambassadors
Word of mouth remains an important and valuable source of great marketing because customers trust their friends and family, but never before have customer testimonials weighed so heavily in the buying decision process. Flourishing beyond the confines of the marketing funnel, word of mouth has evolved into a force that is a much more powerful...
Keep ReadingDPR Group Employee Spotlight: Elizabeth Hott’s Starring Role in Excellence
DPR Group is pleased to recognize and celebrate the two-year work anniversary of assistant account executive Elizabeth Hott. During the last two years, Elizabeth has worked closely with and learned from our experienced account teams to provide successful PR and marketing services to our high-tech clients. Her responsibilities include (but are not limited to) tracking...
Keep ReadingSuccessful PR and Marketing Agencies Must Adapt to Industry Changes
The entire landscape of public relations (PR) and marketing has experienced some drastic changes over the last 20 years. Not only has the role of the PR professional evolved, but so have the expectations and needs of the clients they serve. Companies want results. They don’t want a promise that you can do so many...
Keep ReadingTarget Quality Content to Attract B2B Leads
Successful companies share at least one common characteristic: Every day their story is being told. Strategically drafted and expertly placed content via public relations (PR)-generated press releases or ghostwritten bylined articles and blogs position company executives as thought leaders in their business sector. Meanwhile, marketing-generated case studies establish a company’s business credentials through success stories....
Keep ReadingDPR Adds Chris Hexter as Account Coordinator
DPR Group is pleased to announce the addition of Chris Hexter to our team. As our newest account coordinator, Chris will be a part of the support staff that assists DPR Group’s account executives with day-to-day strategic public relations (PR) and marketing projects. Chris will work with DPR Group’s high-tech clients in industries such as...
Keep ReadingNew Summer 2019 PR and Marketing Intern — Hannah Belt
DPR Group is proud to introduce our 2019 summer intern, Hannah Belt. This summer, Hannah has worked with our account executives and their teams to learn the best business-to-business (B2B) public relations (PR) and marketing practices for increasing clients’ brand awareness. She is responsible for pitching stories to industry media, writing blog posts for clients,...
Keep ReadingApply Public Relations and Marketing Together to Maximize Results, Improve ROI
The growing collaboration between marketing and public relations (PR) shouldn’t be considered a radical concept. It is the natural evolution of two traditionally siloed disciplines. Gone are the days where the marketplace could afford the luxury of PR and marketing working separately on niche areas with a single point of contact. Today’s integrated approach to...
Keep ReadingBuilding Media Relationships and Cultivating Facetime
An inspired and precisely executed public relations push before, during and after an industry trade show is essential to ensure the maximum return on investment during an event and to reap the rewards of media exposure. That’s why PR is a critical component of trade show planning. While capturing new sales leads and prospects is...
Keep ReadingTrade Show Momentum Requires PR Messaging
There is a definite sense of momentum and expansion throughout all corners of the supply chain space. If I had to choose just three words to descriptively forecast how supply chain decision makers will inform their forward-thinking strategy, I would select: “innovation, growth and precision.” Another descriptor, “messaging” remains an ever-present concern. That’s a composite...
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