PR & Marketing Essentials Blog
Target Quality Content to Attract B2B Leads
Successful companies share at least one common characteristic: Every day their story is being told. Strategically drafted and expertly placed content via public relations (PR)-generated press releases or ghostwritten bylined articles and blogs position company executives as thought leaders in their business sector. Meanwhile, marketing-generated case studies establish a company’s business credentials through success stories....
Keep ReadingDPR Adds Chris Hexter as Account Coordinator
DPR Group is pleased to announce the addition of Chris Hexter to our team. As our newest account coordinator, Chris will be a part of the support staff that assists DPR Group’s account executives with day-to-day strategic public relations (PR) and marketing projects. Chris will work with DPR Group’s high-tech clients in industries such as...
Keep ReadingNew Summer 2019 PR and Marketing Intern — Hannah Belt
DPR Group is proud to introduce our 2019 summer intern, Hannah Belt. This summer, Hannah has worked with our account executives and their teams to learn the best business-to-business (B2B) public relations (PR) and marketing practices for increasing clients’ brand awareness. She is responsible for pitching stories to industry media, writing blog posts for clients,...
Keep ReadingApply Public Relations and Marketing Together to Maximize Results, Improve ROI
The growing collaboration between marketing and public relations (PR) shouldn’t be considered a radical concept. It is the natural evolution of two traditionally siloed disciplines. Gone are the days where the marketplace could afford the luxury of PR and marketing working separately on niche areas with a single point of contact. Today’s integrated approach to...
Keep ReadingBuilding Media Relationships and Cultivating Facetime
An inspired and precisely executed public relations push before, during and after an industry trade show is essential to ensure the maximum return on investment during an event and to reap the rewards of media exposure. That’s why PR is a critical component of trade show planning. While capturing new sales leads and prospects is...
Keep ReadingTrade Show Momentum Requires PR Messaging
There is a definite sense of momentum and expansion throughout all corners of the supply chain space. If I had to choose just three words to descriptively forecast how supply chain decision makers will inform their forward-thinking strategy, I would select: “innovation, growth and precision.” Another descriptor, “messaging” remains an ever-present concern. That’s a composite...
Keep ReadingQ&A with Dan: A 20-year Evolution
Dan Demaree founded Demaree Public Relations on February 16, 1998 in Wakefield, Massachusetts. From his apartment, Dan worked with a single client (his former employer) and a burning desire to provide world-class public relations and marketing support to a wide range of technology providers, manufacturers and professional services companies. Over the next decade, Demaree Public...
Keep ReadingDPR Group Celebrates Liz Palm’s 10-Year Anniversary with the Company
Liz Palm, director of marketing, started with the company as an account coordinator in June of 2003 not long after graduating from Penn State University. In less than two years, she rose to an account executive, representing clients that built unmanned vehicles, components for video surveillance and communication systems, and enterprise management software. While Liz...
Keep ReadingNew PR and Marketing Intern – Hayley Butler
DPR is excited to welcome our new intern, Hayley Butler! Hayley will work closely with our account teams to learn PR and marketing strategies and better understand day-to-day client support responsibilities. She will assist account leads with media outreach, press release writing and editing, interview transcriptions, research and social media post development. Additionally, Hayley will...
Keep ReadingNew 2017 PR & Marketing Summer Intern – Jena Wimsatt
DPR is excited to introduce our new summer intern, Jena Wimsatt! While at DPR, Jena will learn the fundamentals of PR and marketing and help our account teams develop and implement strategic projects to enhance the brands of our clients. She will be responsible for various day-to-day activities, including tracking client hits in leading industry...
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