PR & Marketing Essentials Blog
Apply Public Relations and Marketing Together to Maximize Results, Improve ROI
The growing collaboration between marketing and public relations (PR) shouldn’t be considered a radical concept. It is the natural evolution of two traditionally siloed disciplines. Gone are the days where the marketplace could afford the luxury of PR and marketing working separately on niche areas with a single point of contact. Today’s integrated approach to...
Keep ReadingBuilding Media Relationships and Cultivating Facetime
An inspired and precisely executed public relations push before, during and after an industry trade show is essential to ensure the maximum return on investment during an event and to reap the rewards of media exposure. That’s why PR is a critical component of trade show planning. While capturing new sales leads and prospects is...
Keep ReadingTrade Show Momentum Requires PR Messaging
There is a definite sense of momentum and expansion throughout all corners of the supply chain space. If I had to choose just three words to descriptively forecast how supply chain decision makers will inform their forward-thinking strategy, I would select: “innovation, growth and precision.” Another descriptor, “messaging” remains an ever-present concern. That’s a composite...
Keep ReadingQ&A with Dan: A 20-year Evolution
Dan Demaree founded Demaree Public Relations on February 16, 1998 in Wakefield, Massachusetts. From his apartment, Dan worked with a single client (his former employer) and a burning desire to provide world-class public relations and marketing support to a wide range of technology providers, manufacturers and professional services companies. Over the next decade, Demaree Public...
Keep ReadingDPR Group Celebrates Liz Palm’s 10-Year Anniversary with the Company
Liz Palm, director of marketing, started with the company as an account coordinator in June of 2003 not long after graduating from Penn State University. In less than two years, she rose to an account executive, representing clients that built unmanned vehicles, components for video surveillance and communication systems, and enterprise management software. While Liz...
Keep ReadingNew PR and Marketing Intern – Hayley Butler
DPR is excited to welcome our new intern, Hayley Butler! Hayley will work closely with our account teams to learn PR and marketing strategies and better understand day-to-day client support responsibilities. She will assist account leads with media outreach, press release writing and editing, interview transcriptions, research and social media post development. Additionally, Hayley will...
Keep ReadingNew 2017 PR & Marketing Summer Intern – Jena Wimsatt
DPR is excited to introduce our new summer intern, Jena Wimsatt! While at DPR, Jena will learn the fundamentals of PR and marketing and help our account teams develop and implement strategic projects to enhance the brands of our clients. She will be responsible for various day-to-day activities, including tracking client hits in leading industry...
Keep Reading7 Types of Blog Posts that Increase Website Traffic
Sales goals are set and it’s time to start generating quality leads for your sales team. While there are many ways to identify prospects, you know your blog is one of the most effective tools to drive organic traffic. But you might ask, “What types of blogs and topics will attract the most readers?” Search...
Keep ReadingDPR Group Staff Celebrates Jeanne Zepp’s 10-Year Work Anniversary
This week marked a major milestone for DPR Group: its first employee to celebrate 10 years of continuous employment with the firm. Jeanne Zepp, director of public relations, came on board on March 5, 2007 as an account executive. Over the intervening years, Jeanne progressively moved up the career ladder to senior account executive and...
Keep ReadingThe DPR Group “Hustlers” Close Out 2016 at Champion Billiards
While most of the DPR Group Team takes the week between Christmas and New Year’s off to spend time with their family and loved ones, a few of us stay in the office to keep the ball rolling. As one of our traditions, on the last Friday of the year, company President Dan Demaree takes...
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