PR & Marketing Essentials Blog
New 2017 PR & Marketing Summer Intern – Jena Wimsatt
DPR is excited to introduce our new summer intern, Jena Wimsatt! While at DPR, Jena will learn the fundamentals of PR and marketing and help our account teams develop and implement strategic projects to enhance the brands of our clients. She will be responsible for various day-to-day activities, including tracking client hits in leading industry...
Keep Reading7 Types of Blog Posts that Increase Website Traffic
Sales goals are set and it’s time to start generating quality leads for your sales team. While there are many ways to identify prospects, you know your blog is one of the most effective tools to drive organic traffic. But you might ask, “What types of blogs and topics will attract the most readers?” Search...
Keep ReadingDPR Group Staff Celebrates Jeanne Zepp’s 10-Year Work Anniversary
This week marked a major milestone for DPR Group: its first employee to celebrate 10 years of continuous employment with the firm. Jeanne Zepp, director of public relations, came on board on March 5, 2007 as an account executive. Over the intervening years, Jeanne progressively moved up the career ladder to senior account executive and...
Keep ReadingThe DPR Group “Hustlers” Close Out 2016 at Champion Billiards
While most of the DPR Group Team takes the week between Christmas and New Year’s off to spend time with their family and loved ones, a few of us stay in the office to keep the ball rolling. As one of our traditions, on the last Friday of the year, company President Dan Demaree takes...
Keep ReadingHiring Update: DPR Group Welcomes Claire Kelly as Newest Team Member
As DPR Group continues growing, it has come time to add another member to our skilled team. Please join us in welcoming Claire Kelly as our new account coordinator. In this position, Claire will be a part of the support staff that assists our account executives with day-to-day, strategic PR and marketing projects. She will...
Keep ReadingSerendipity in the High-Tech PR World
At first glance, two of my DPR Group clients couldn’t seem more dissimilar. One, QuestaWeb, is a software provider and the other, Chapman Cubine Adams + Hussey (CCAH), a direct marketing agency. In representing them, I’ve learned much about global trade and nonprofit marketing techniques across a variety of channels. I never envisioned a scenario...
Keep Reading5 Tips for Pitching Story Ideas to Journalists
DPR Group’s Jason Lucas recaps the Washington, D.C. Technology Media Breakfast, hosted by Business Wire, with these tips. Content is common ground in the relationship between PR professionals and journalists. PR professionals create content as a means to promote their clients, while journalists create content to engage and inform an audience. But, when hot button issues...
Keep ReadingUnlocking Your Inner Champion
Bob Bowman knows what it takes to mold a champion. After all, he coached Michael Phelps to Olympic history. When I heard he would be speaking on “The Characteristics of Champions” at a CEO Club of Baltimore event, the “swim mom” in me knew I had to attend. Yes, it is a moniker that carries...
Keep ReadingHiring Update: DPR Group Expands Support Team
Although “Auld Lang Syne” can still be heard faintly in our ears, DPR Group has experienced a fair number of changes in just the first two months of 2014. Most notably, we have added four companies to our rapidly growing client list. To help support the expanding workload, we put out a call for potential...
Keep Reading5 Ways to Decrease Stress at Work
By DPR Group Stress… we all suffer from it at one time or another, whether you have a hard deadline coming up for a big project at work or stress from responsibilities at home. From an early age, we are trained as students to become multitaskers. Oftentimes, we bite off a little more than we...
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