PR & Marketing Essentials Blog

Pitching & Media Relations 101

By Kristina Negas, Account Executive As a former reporter, I’ve been on both sides of the news spectrum. Now in the PR world, I have made it a habit to look at my clients’ news from a journalist’s perspective prior to pitching. Sure, a new product announcement, for example, may seem like exciting, earth-shattering news...

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How to Get Started on Social Media

By DPR Group Looking to get your company started on social media but don’t know where to begin? Creating social media pages through popular sites like Facebook, LinkedIn, Twitter, Google+ and YouTube is a great way to not only get your brand out there, but also offer valuable information to your current and prospective customers. Besides...

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PR Measurement: Social Media Monitoring Tools

As PR professionals, we’re often asked how to measure the success of various campaigns.  Back in the Stone Age, this used to mean tallying column inches and tracking circulation.  While still key indicators of PR efforts’ impact, those metrics don’t reflect today’s predominately digital news consumption or the rise of social media as a news...

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5 Things to Look for in a PR Agency

By DPR Group Today, more businesses are embracing new media and marketing strategies than ever before. Simultaneously, more PR agencies are claiming to have the knowledge and expertise needed to develop and execute successful public relations and marketing initiatives, though not all do. Strategic public relations should raise awareness and enhance the reputation of a...

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DPR Goes to the White House

              Along with thousands of other U.S. patrons, DPR Group applied for tickets to the White House Tour this past holiday season. With some luck and the perseverance of staff members, we received our acceptance letter. We were on the road to the White House! There is no time...

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Happy Holidays from DPR Group

Well so far… it looks like we proved the Mayans wrong….Phew! But it’s speculations like these that give you a second look at your life and what you have completed thus far. This time of year is a time to reflect back on our successes and failures of the year past, to help mold the...

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WHY PR?

By Jeanne C. Zepp Across my career, I have encountered many companies who question the value of PR and marketing agencies. They view PR as nothing more than issuing press releases announcing new products, personnel and clients. They believe that such a basic task is best handled in-house by a recent college graduate relying on...

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What People Are Saying

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine