PR & Marketing Essentials Blog

Serendipity in the High-Tech PR World

At first glance, two of my DPR Group clients couldn’t seem more dissimilar. One, QuestaWeb, is a software provider and the other, Chapman Cubine Adams + Hussey (CCAH), a direct marketing agency. In representing them, I’ve learned much about global trade and nonprofit marketing techniques across a variety of channels. I never envisioned a scenario...

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5 Tips for Pitching Story Ideas to Journalists

DPR Group’s Jason Lucas recaps the Washington, D.C. Technology Media Breakfast, hosted by Business Wire, with these tips. Content is common ground in the relationship between PR professionals and journalists. PR professionals create content as a means to promote their clients, while journalists create content to engage and inform an audience. But, when hot button issues...

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Unlocking Your Inner Champion

Bob Bowman knows what it takes to mold a champion. After all, he coached Michael Phelps to Olympic history. When I heard he would be speaking on “The Characteristics of Champions” at a CEO Club of Baltimore event, the “swim mom” in me knew I had to attend. Yes, it is a moniker that carries...

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Hiring Update: DPR Group Expands Support Team

Although “Auld Lang Syne” can still be heard faintly in our ears, DPR Group has experienced a fair number of changes in just the first two months of 2014. Most notably, we have added four companies to our rapidly growing client list. To help support the expanding workload, we put out a call for potential...

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5 Ways to Decrease Stress at Work

By DPR Group Stress… we all suffer from it at one time or another, whether you have a hard deadline coming up for a big project at work or stress from responsibilities at home. From an early age, we are trained as students to become multitaskers. Oftentimes, we bite off a little more than we...

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Making Your Tradeshow Investment Count

By Jeanne C. Zepp, PR Director, Mid-Atlantic Region “To tradeshow or not to tradeshow” is a topic that most companies debate annually. As a new business development forum, tradeshows put your firm in direct contact with key industry influencers and prospects, allowing you to display your products and services to hundreds of potential customers in...

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Keeping Calm in a PR Crisis

A little preparation mixed with best practices can help reduce the impact of an organizational emergency As PR practitioners, we’ve likely all received a panicked call from a client asking for counsel following an unfavorable news item or an unfolding emergency situation.  Remaining calm during these scenarios and enacting well-thought out plans can help reduce...

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How PR Can Optimize Lead Generation Efforts

by Jeanne C. Zepp, Director, Mid-Atlantic Region Of all the questions that my clients pose, by far the most frequent is: “How can I generate more customer leads?”  There is no simple answer to this question, especially now with such a challenging economy. Simply put, prospering in a down economy is no easy task. Yet,...

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Pitching & Media Relations 101

By Kristina Negas, Account Executive As a former reporter, I’ve been on both sides of the news spectrum. Now in the PR world, I have made it a habit to look at my clients’ news from a journalist’s perspective prior to pitching. Sure, a new product announcement, for example, may seem like exciting, earth-shattering news...

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What People Are Saying

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President
Linortek

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar