PR & Marketing Essentials Blog
Hiring Update: DPR Group Welcomes Claire Kelly as Newest Team Member
As DPR Group continues growing, it has come time to add another member to our skilled team. Please join us in welcoming Claire Kelly as our new account coordinator. In this position, Claire will be a part of the support staff that assists our account executives with day-to-day, strategic PR and marketing projects. She will...
Keep ReadingSerendipity in the High-Tech PR World
At first glance, two of my DPR Group clients couldn’t seem more dissimilar. One, QuestaWeb, is a software provider and the other, Chapman Cubine Adams + Hussey (CCAH), a direct marketing agency. In representing them, I’ve learned much about global trade and nonprofit marketing techniques across a variety of channels. I never envisioned a scenario...
Keep Reading5 Tips for Pitching Story Ideas to Journalists
DPR Group’s Jason Lucas recaps the Washington, D.C. Technology Media Breakfast, hosted by Business Wire, with these tips. Content is common ground in the relationship between PR professionals and journalists. PR professionals create content as a means to promote their clients, while journalists create content to engage and inform an audience. But, when hot button issues...
Keep ReadingUnlocking Your Inner Champion
Bob Bowman knows what it takes to mold a champion. After all, he coached Michael Phelps to Olympic history. When I heard he would be speaking on “The Characteristics of Champions” at a CEO Club of Baltimore event, the “swim mom” in me knew I had to attend. Yes, it is a moniker that carries...
Keep ReadingHiring Update: DPR Group Expands Support Team
Although “Auld Lang Syne” can still be heard faintly in our ears, DPR Group has experienced a fair number of changes in just the first two months of 2014. Most notably, we have added four companies to our rapidly growing client list. To help support the expanding workload, we put out a call for potential...
Keep Reading5 Ways to Decrease Stress at Work
By DPR Group Stress… we all suffer from it at one time or another, whether you have a hard deadline coming up for a big project at work or stress from responsibilities at home. From an early age, we are trained as students to become multitaskers. Oftentimes, we bite off a little more than we...
Keep ReadingMaking Your Tradeshow Investment Count
By Jeanne C. Zepp, PR Director, Mid-Atlantic Region “To tradeshow or not to tradeshow” is a topic that most companies debate annually. As a new business development forum, tradeshows put your firm in direct contact with key industry influencers and prospects, allowing you to display your products and services to hundreds of potential customers in...
Keep ReadingKeeping Calm in a PR Crisis
A little preparation mixed with best practices can help reduce the impact of an organizational emergency As PR practitioners, we’ve likely all received a panicked call from a client asking for counsel following an unfavorable news item or an unfolding emergency situation. Remaining calm during these scenarios and enacting well-thought out plans can help reduce...
Keep ReadingHow to Understand Your Audience: Get to Know Your Personas
By Liz Palm, Director, New Media Strategies Imagine answering the phone to a restricted number, chatting with the amorphous silhouette on Facebook, or attending an event blind folded. Do you think you would have any idea what to say or with whom you were speaking? Probably not. Unfortunately, this is the way all too many...
Keep ReadingHow PR Can Optimize Lead Generation Efforts
by Jeanne C. Zepp, Director, Mid-Atlantic Region Of all the questions that my clients pose, by far the most frequent is: “How can I generate more customer leads?” There is no simple answer to this question, especially now with such a challenging economy. Simply put, prospering in a down economy is no easy task. Yet,...
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