PR & Marketing Essentials Blog
Pitching & Media Relations 101
By Kristina Negas, Account Executive As a former reporter, I’ve been on both sides of the news spectrum. Now in the PR world, I have made it a habit to look at my clients’ news from a journalist’s perspective prior to pitching. Sure, a new product announcement, for example, may seem like exciting, earth-shattering news...
Keep ReadingHow to Get Started on Social Media
By DPR Group Looking to get your company started on social media but don’t know where to begin? Creating social media pages through popular sites like Facebook, LinkedIn, Twitter, Google+ and YouTube is a great way to not only get your brand out there, but also offer valuable information to your current and prospective customers. Besides...
Keep ReadingDPR Group CEO Attends SmartCEO Mixer at the Washington Redskins Facility
By Dan Demaree, CEO In the past year, I have joined two really good networking organizations, one of which is the SmartCEO100 of Washington, D.C. This has enabled me to get out from behind the desk and mingle with a group of like-minded CEOs and business owners.This past week, I attended the SmartCEO100 Social event...
Keep ReadingPR Measurement: Social Media Monitoring Tools
As PR professionals, we’re often asked how to measure the success of various campaigns. Back in the Stone Age, this used to mean tallying column inches and tracking circulation. While still key indicators of PR efforts’ impact, those metrics don’t reflect today’s predominately digital news consumption or the rise of social media as a news...
Keep Reading10 Takeaways from the 2013 Mid-Atlantic Marketing Summit Washington, D.C.
By Liz Palm, Director, New Media Strategies Last week, along with over 400 other marketing and public relations professionals, I attended the 2013 Mid-Atlantic Marketing Summit in Washington, D.C. The event was held at the Gannett/USA TODAY Headquarters and co-produced by Potomac Tech Wire and Capitol Communicator. This was the third Mid-Atlantic Marketing Summit I...
Keep ReadingBreaking Down What’s Now “Breaking” News: 5 Must Follow Twitter Feeds
By DPR Group More than ever, there is a sense of immediacy in news gathering. Social media sites, such as Twitter, serve as a digital news platform giving a new meaning to “breaking” news. With everyone constantly connected through smartphones and tablets, following the right sources on Twitter is vital for those who wish to...
Keep Reading5 Things to Look for in a PR Agency
By DPR Group Today, more businesses are embracing new media and marketing strategies than ever before. Simultaneously, more PR agencies are claiming to have the knowledge and expertise needed to develop and execute successful public relations and marketing initiatives, though not all do. Strategic public relations should raise awareness and enhance the reputation of a...
Keep ReadingDPR Goes to the White House
Along with thousands of other U.S. patrons, DPR Group applied for tickets to the White House Tour this past holiday season. With some luck and the perseverance of staff members, we received our acceptance letter. We were on the road to the White House! There is no time...
Keep ReadingHappy Holidays from DPR Group
Well so far… it looks like we proved the Mayans wrong….Phew! But it’s speculations like these that give you a second look at your life and what you have completed thus far. This time of year is a time to reflect back on our successes and failures of the year past, to help mold the...
Keep ReadingWHY PR?
By Jeanne C. Zepp Across my career, I have encountered many companies who question the value of PR and marketing agencies. They view PR as nothing more than issuing press releases announcing new products, personnel and clients. They believe that such a basic task is best handled in-house by a recent college graduate relying on...
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