PR & Marketing Essentials Blog
5 Ways to Decrease Stress at Work
By DPR Group Stress… we all suffer from it at one time or another, whether you have a hard deadline…Making Your Tradeshow Investment Count
By Jeanne C. Zepp, PR Director, Mid-Atlantic Region “To tradeshow or not to tradeshow” is a topic that most companies…Keeping Calm in a PR Crisis
A little preparation mixed with best practices can help reduce the impact of an organizational emergency As PR practitioners, we’ve…How to Understand Your Audience: Get to Know Your Personas
By Liz Palm, Director, New Media Strategies Imagine answering the phone to a restricted number, chatting with the amorphous silhouette…How PR Can Optimize Lead Generation Efforts
by Jeanne C. Zepp, Director, Mid-Atlantic Region Of all the questions that my clients pose, by far the most frequent…Pitching & Media Relations 101
By Kristina Negas, Account Executive As a former reporter, I’ve been on both sides of the news spectrum. Now in…How to Get Started on Social Media
By DPR Group Looking to get your company started on social media but don’t know where to begin? Creating social media…DPR Group CEO Attends SmartCEO Mixer at the Washington Redskins Facility
By Dan Demaree, CEO In the past year, I have joined two really good networking organizations, one of which is…PR Measurement: Social Media Monitoring Tools
As PR professionals, we’re often asked how to measure the success of various campaigns. Back in the Stone Age, this…10 Takeaways from the 2013 Mid-Atlantic Marketing Summit Washington, D.C.
By Liz Palm, Director, New Media Strategies Last week, along with over 400 other marketing and public relations professionals, I…