PR & Marketing Essentials Blog
Making Your Tradeshow Investment Count
By Jeanne C. Zepp, PR Director, Mid-Atlantic Region “To tradeshow or not to tradeshow” is a topic that most companies debate annually. As a new business development forum, tradeshows put your firm in direct contact with key industry influencers and prospects, allowing you to display your products and services to hundreds of potential customers in...
Keep ReadingKeeping Calm in a PR Crisis
A little preparation mixed with best practices can help reduce the impact of an organizational emergency As PR practitioners, we’ve likely all received a panicked call from a client asking for counsel following an unfavorable news item or an unfolding emergency situation. Remaining calm during these scenarios and enacting well-thought out plans can help reduce...
Keep ReadingHow to Understand Your Audience: Get to Know Your Personas
By Liz Palm, Director, New Media Strategies Imagine answering the phone to a restricted number, chatting with the amorphous silhouette on Facebook, or attending an event blind folded. Do you think you would have any idea what to say or with whom you were speaking? Probably not. Unfortunately, this is the way all too many...
Keep ReadingHow PR Can Optimize Lead Generation Efforts
by Jeanne C. Zepp, Director, Mid-Atlantic Region Of all the questions that my clients pose, by far the most frequent is: “How can I generate more customer leads?” There is no simple answer to this question, especially now with such a challenging economy. Simply put, prospering in a down economy is no easy task. Yet,...
Keep ReadingPitching & Media Relations 101
By Kristina Negas, Account Executive As a former reporter, I’ve been on both sides of the news spectrum. Now in the PR world, I have made it a habit to look at my clients’ news from a journalist’s perspective prior to pitching. Sure, a new product announcement, for example, may seem like exciting, earth-shattering news...
Keep ReadingHow to Get Started on Social Media
By DPR Group Looking to get your company started on social media but don’t know where to begin? Creating social media pages through popular sites like Facebook, LinkedIn, Twitter, Google+ and YouTube is a great way to not only get your brand out there, but also offer valuable information to your current and prospective customers. Besides...
Keep ReadingDPR Group CEO Attends SmartCEO Mixer at the Washington Redskins Facility
By Dan Demaree, CEO In the past year, I have joined two really good networking organizations, one of which is the SmartCEO100 of Washington, D.C. This has enabled me to get out from behind the desk and mingle with a group of like-minded CEOs and business owners.This past week, I attended the SmartCEO100 Social event...
Keep ReadingPR Measurement: Social Media Monitoring Tools
As PR professionals, we’re often asked how to measure the success of various campaigns. Back in the Stone Age, this used to mean tallying column inches and tracking circulation. While still key indicators of PR efforts’ impact, those metrics don’t reflect today’s predominately digital news consumption or the rise of social media as a news...
Keep Reading10 Takeaways from the 2013 Mid-Atlantic Marketing Summit Washington, D.C.
By Liz Palm, Director, New Media Strategies Last week, along with over 400 other marketing and public relations professionals, I attended the 2013 Mid-Atlantic Marketing Summit in Washington, D.C. The event was held at the Gannett/USA TODAY Headquarters and co-produced by Potomac Tech Wire and Capitol Communicator. This was the third Mid-Atlantic Marketing Summit I...
Keep ReadingBreaking Down What’s Now “Breaking” News: 5 Must Follow Twitter Feeds
By DPR Group More than ever, there is a sense of immediacy in news gathering. Social media sites, such as Twitter, serve as a digital news platform giving a new meaning to “breaking” news. With everyone constantly connected through smartphones and tablets, following the right sources on Twitter is vital for those who wish to...
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