PR & Marketing Essentials Blog
5 Things to Look for in a PR Agency
By DPR Group Today, more businesses are embracing new media and marketing strategies than ever before. Simultaneously, more PR agencies are claiming to have the knowledge and expertise needed to develop and execute successful public relations and marketing initiatives, though not all do. Strategic public relations should raise awareness and enhance the reputation of a...
Keep ReadingDPR Goes to the White House
Along with thousands of other U.S. patrons, DPR Group applied for tickets to the White House Tour this past holiday season. With some luck and the perseverance of staff members, we received our acceptance letter. We were on the road to the White House! There is no time...
Keep ReadingHappy Holidays from DPR Group
Well so far… it looks like we proved the Mayans wrong….Phew! But it’s speculations like these that give you a second look at your life and what you have completed thus far. This time of year is a time to reflect back on our successes and failures of the year past, to help mold the...
Keep ReadingWHY PR?
By Jeanne C. Zepp Across my career, I have encountered many companies who question the value of PR and marketing agencies. They view PR as nothing more than issuing press releases announcing new products, personnel and clients. They believe that such a basic task is best handled in-house by a recent college graduate relying on...
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