PR & Marketing Essentials Blog

As PR professionals, we’re often asked how to measure the success of various campaigns.  Back in the Stone Age, this…

By Liz Palm, Director, New Media Strategies Last week, along with over 400 other marketing and public relations professionals, I…

By DPR Group More than ever, there is a sense of immediacy in news gathering. Social media sites, such as…

By DPR Group Today, more businesses are embracing new media and marketing strategies than ever before. Simultaneously, more PR agencies…

              Along with thousands of other U.S. patrons, DPR Group applied for tickets to…

Well so far… it looks like we proved the Mayans wrong….Phew! But it’s speculations like these that give you a…

By Jeanne C. Zepp Across my career, I have encountered many companies who question the value of PR and marketing…