CX North America: Successful Company Launch in North America

OVERVIEW

CX North America Information Systems, Inc. (CX North America) provides freight collaboration solutions for the transportation management sector in the United States, Canada and Mexico. CX North America offers carriers, brokers and third-party logistics (3PLs) providers Software as a Service that creates a single view of their fleet and partner networks on any desktop or mobile device. Notably, the solution enables real-time communication with carriers and drivers via the CX North America Driver Mobile app and provides real-time visibility over freight operations at anytime from anywhere through its Freight Vision Mobile App. Both are available on Google Play and the Apple App Store.

CHALLENGE

When CX North America approached DPR Group to introduce the company and its solutions to the North American market, the stakes were high. Competition within the $700+ billion North American transportation technology industry is intense. With deep-pocketed upstarts such as Amazon and Uber reportedly ready to muscle their way into the shipping express lane, CX North America could not afford to go unnoticed. The company needed to communicate that it was geared up and ready to shift the freight transportation market to the next level.

In order to maximize media coverage for the rollout in North America, DPR Group recommended that CX North America, a subsidiary of the United Kingdom–based Transportation Exchange Group, take part in a “soft launch” in January to get the buzz started, and then make a “hard launch” for a bigger splash at the April 2017 Transportation Intermediaries Association (TIA) conference in Las Vegas.

Key Goals

  • Establish CX North America’s reputation as a leading provider of freight transportation and logistics software solutions by producing and distributing a steady stream of positive news about the company.
  • Garner media attention and interest in CX North America in the business and transportation markets by cultivating relationships with editors, reporters and bloggers who cover freight transport and logistics.
  • Build media momentum leading up to CX North America’s formal North American launch at the April 2017 TIA conference in Las Vegas.

EXECUTION

To help create name and brand recognition, CX North America drew upon DPR Group’s extensive success in assisting European companies establish a presence in the U.S. marketplace. The DPR Group staff formulated a public relations and marketing plan to raise awareness about the company and its solutions among targeted transportation, supply chain and vertical publications.

With a series of press releases designed to build momentum, DPR Group’s media relations pros delivered a steady stream of news about CX North America throughout the period leading up to the TIA conference. Pre-conference publicity culminated in a press release from the conference itself announcing the formal launch of CX North America’s freight collaboration platform. DPR pre-pitched all of the editors, reporters and bloggers scheduled to attend TIA to arrange for in-person interviews with CX North America’s president and CEO and senior vice president of marketing.

DPR Group secured coverage for CX North America in top publications, such as Supply & Demand Chain ExecutiveJournal of CommerceToday’s Trucking, Canadian ShipperExpediters OnlineMaterial Handling & LogisticsFleet Owner and Freight Business Journal, among others.

CX North America made a strong debut, with numerous prospects, journalists and influencers visiting its booth and learning about the differentiators that make its solutions unique.

DPR Group’s extensive experience and deep expertise launched another international company in North America, building a strong presence for their products and services in their target marketplaces and creating a foundation for long-term credibility in a new geography. Whether working exclusively in the United States or collaboratively with PR agencies in other countries, DPR Group has proven to be a reliable partner for high-tech companies from around the globe.

DPR Group Achievements

  • Established the credibility of CX North America as a company and differentiated its freight management solutions in a competitive technology space by securing numerous media placements with high-value business and trade media outlets.
  • Achieved two pre-conference objectives articulated by the president and CEO: a bylined article placement in Supply & Demand Chain Executive and a briefing with industry analyst Adrian Gonzalez. A third objective, a bylined article placement in SupplyChainBrain, followed by the TIA conference.
  • Created pervasive, high-profile exposure for CX North America before, during and after the show, resulting in numerous client prospects, journalists and industry influencers visiting the company’s booth at its TIA debut.
  • Positioned CX North America as a “rising star” to the business and transportation markets.

PERFORMANCE REVIEW

“Finding the right public relations partner for your business is never easy with too many agencies over-promising but under-performing. I am very happy to say DPR Group is different. Dan, Jeanne and the team have delivered great results from the very start and have become a highly valued extension to our in-house marketing and communications team. Working with DPR Group, we have been able to significantly accelerate our launch and growth in the North American market.”

– Simon Bunegar, senior vice president of marketing, CX North America Information Services, Inc.

What People Are Saying

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar